When it comes to SEO, links are essential for establishing a website’s authority and search engine rankings. A hyperlink that enables search engine bots to follow it and transfer link juice (ranking power) to the target page is known as a do-follow link. An efficient SEO plan must include these links as they raise a website’s domain authority.
When a high-authority website includes a do-follow link to your page, for instance, it tells search engines that your material is reliable and worthwhile. Your ranks in search results may improve as a consequence.
What Is a No-Follow Link in SEO?
The reverse of a do-follow link is a no-follow link. The HTML code has a unique rel=”nofollow” element that instructs search engines not to give the linked website any ranking power. These connections are nevertheless useful for boosting traffic, exposure, and brand recognition even if they don’t directly affect SEO results.
No-follow links are frequently used on websites for:
sponsored or paid links (passing link juice for sponsored content is prohibited under Google’s standards).
User-generated content, forums, and comments (to avoid spamming link-building).
Social media links (no-follow tags are used for external links on sites like Facebook, Instagram, and Twitter).
No-follow links can nevertheless draw in organic traffic and contribute to the reputation of a brand even when they don’t immediately raise rankings.
What Is the Difference Between Do-Follow and No-Follow Links?
Both types of links have their own importance. A strong SEO strategy should focus on acquiring high-quality do-follow links while maintaining a balanced link profile with no-follow links.
How to Create a Do-Follow Link?
Creating a do-follow link is simple. Here’s a step-by-step guide:
Using HTML Code
To create a do-follow link manually in HTML, use the following code:
By default, all hyperlinks are do-follow unless specified otherwise with the rel=”nofollow” tag.
Adding Links in WordPress
If you’re using WordPress, follow these steps:
- Highlight the text you want to link.
- Click the “Insert/Edit Link” button.
- Enter the target URL and save.
- Ensure there’s no rel=”nofollow” tag in the HTML code.
Guest Blogging
Guest blogging on high-authority websites can help you gain do-follow backlinks. Make sure your guest post includes a natural do-follow link in the author bio or content body.
Backlink Outreach
Reach out to relevant websites and request a do-follow link in exchange for valuable content, collaboration, or link swaps.
Content Marketing & PR
Publishing high-quality infographics, case studies, and research reports can naturally attract do-follow backlinks from reputable websites.
Do-Follow Link Submission Sites
Submitting your website to do-follow directories and platforms can help build quality backlinks. Here are some popular options:
- Medium – Publish articles and include do-follow links.
- Reddit (specific subreddits) – Some niche-related subreddits allow do-follow links.
- Quora Spaces – Engaging answers with value-adding links can generate traffic.
- GitHub (for developers) – Sharing resources can earn you do-follow links.
- Product Hunt – Listing products with links can boost SEO.
- LinkedIn Articles – Publishing in-depth content can drive high-authority backlinks.
- Industry-Specific Directories – Submitting your website to local directories can improve credibility.
Remember, quality matters more than quantity. A few high-authority do-follow links are far more effective than numerous low-quality ones.
Conclusion
Successful SEO requires an understanding of the distinction between do-follow and no-follow links. No-follow links boost traffic and brand awareness, whereas do-follow connections pass SEO value and aid in rankings. The authority, credibility, and search visibility of your website may all be enhanced by a good balance of both.
Focus on obtaining high-quality do-follow backlinks through outreach, content marketing, and guest blogging if you want to increase the authority and ranks of your website. Although SEO success takes time, you can establish a strong and reliable online presence with the correct approach.
Do you want assistance getting backlinks to your website that are of good quality? Our leading SEO firm in Chennai focuses on cutting-edge link-building techniques to support businesses’ online expansion. Get in touch with us now!